🎬 Case Study: Centers Health Care
Scaling Trust & Visibility Across 45+ Facilities with Story-Driven Video
🩺 About the Client
Centers Health Care is one of the largest post-acute healthcare networks in the Northeast, operating over 45 skilled nursing and rehabilitation centers across New York, New Jersey, and Rhode Island. Their services range from short-term rehab and long-term care to ventilator support, dialysis, and memory care.
They are known for combining state-of-the-art clinical excellence with a deeply human, local approach to elder and recovery care.
🎯 The Challenge
Despite its scale, Centers Health faced a core communication gap:
Their facilities lacked distinct local identity within the larger brand
It was hard to build trust without real, emotional stories
Their quality of care wasn’t coming through in outdated video content
Marketing at the facility level was inconsistent or nonexistent
Recruitment suffered due to low visibility into workplace culture
🎥 Our Approach
We designed a scalable video strategy that delivered a 2-minute branded video for each location, helping Centers Health:
✅ Capture each facility’s unique personality
✅ Build trust through real patient and staff testimonials
✅ Visualize quality care with cinematic storytelling
✅ Equip every center with a high-impact marketing tool
✅ Improve recruitment by showcasing staff pride and workplace culture
🛠 The Process
Step 1: Strategic Video Audit
We analyzed their YouTube and video presence, identifying:
Gaps in thumbnail design and searchability
Missed keyword opportunities
Lack of emotional storytelling and narrative structure
Step 2: Story Mapping + Planning
We built repeatable creative templates with flexibility for local stories.
Step 3: On-Site Production
Our lean, mobile crew captured interviews, facility b-roll, and brand-aligned visuals.
Step 4: Post-Production & Optimization
We edited each video to match Centers Health branding, tone, and distribution needs — with deliverables optimized for web, email, and social use.
🌟 The Results
A cohesive, beautifully branded video library across 45+ centers
Videos that build emotional resonance and boost admissions
Local teams now equipped with tools to support referrals and hiring
A partnership that continues to expand month after month
“These videos have completely elevated how each of our facilities connects with the community. For the first time, we're able to tell real, human stories in a way that’s both emotionally compelling and beautifully produced. The team made the process seamless—even with dozens of locations—and the final results speak for themselves.”
— Francesca Tempesta, VP of Marketing, Centers Health Care
📺 Sample Videos
Ready to Tell Your Story at Scale?
If you’re a healthcare group looking to elevate your brand, admissions, and hiring through compelling video — we’d love to help.